Близо 100 професионалисти, обединени от обща кауза - превръщане на България в уникална и предпочитана международна туристическа дестинация се събират в Пампорово, за да вземат участие в Седмата работна среща между бизнеса и местната власт. Срещата ще се проведе между 7 и 9 октомври 2019 г. в родопския курорт под мотото "Сътрудничеството между обществения и частния сектор – платформа за устойчиво туристическо развитие".

Планиран като инструмент за постигане на една от стратегическите цели на Асоциацията на Българските туроператори и туристически агенти /АБТТА/ –  перспективно и устойчиво туристическо развитие, още със своето първо издание през 2013 г., форумът е признат като необходима, иновативна и ефективна формула за разширяване и надграждане диалога между основните групи участници на туристическия пазар: общините – основен фактор за изграждане на висококачествен и конкурентоспособен регионален туристически продукт, туроператорите, осигуряващи неговата пазарна реализация и организациите, създаващи  бъдещите професионалисти за туристическата индустрия.
В рамките на работната програма български туроператори и  общински администрации ще потърсят решение на проблеми, възникващи при разработването на програми, основани на регионални туристически ресурси, и подпомогнати от изтъкнати представители на българските академични среди, ще съгласуват действия за повишаване ефективността на своите професионални взаимодействия.
Участниците в срещата ще имат възможност да присъстват на официалната церемония по излъчване на победителите на Национален конкурс за община с най-добра маркетингова политика 2019.
Създаден с решение на Четвъртата работна среща в Троян през 2016 г., конкурсът е част от стратегията на АБТТА за повишаване конкурентоспособността и разнообразието на националното туристическо предлагане и има за цел да насърчи усилията на общинските администрации за по-успешно маркетингово позициониране  и да подпомогне тяхната дейност с достъпни научно-практически маркетингови решения.

За осъществяване целите на инициативата – популяризиране на националното туристическо предлагане ще работят представители на 17 български общини със значителен туристически потенциал, над 35 професионалисти от водещи български туроператорски фирми - членове на АБТТА и други партньорски сдружения.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 

Професионалното образование трябва да е съобразено с нуждите на бизнеса, смятат българските туроператори и водени от разбирането за значимостта на практическото обучение, предоставят възможност на бъдещите професионалисти в туризма да придобият знания в реална бизнес среда, да се запознаят с водещи български туристически агенции и защо не - да открият своето бъдещо работно място.
Седмата работна среща се провежда със съдействието и организационната подкрепа на Община Чепеларе, избрана от българските туроператори за домакин на деловата проява заради подкрепата, оказвана на българския туристически бизнес и в израз на уважение към провежданите от общината политики за превръщане на България в предпочитана европейска туристическа дестинация.